Le Petit-Fils de L.-U. Chopard & Cie S.A. commonly known as Chopard, is a Swiss manufacturer and retailer of luxury watches, jewellery and accessories.Founded in 1860 by Louis Ulysse Chopard in Sonvilier, Switzerland, Chopard has been owned by the Scheufele family of Germany, since 1963. Chopard is best known for making high-quality Swiss watches and jewellery, and its clients have included Tsar Nicholas II of Russia.The company is headquartered in Geneva and has a site in Fleurier, Canton of Neuchâtel, that manufactures watch movements.