PARFUM. In the world of fragrance, Parfum (also known as Extrait de Parfum) represents the pinnacle of luxury and intensity. It contains the highest concentration of aromatic compounds—typically between 20% & 40% — meaning a little goes a long way. Unlike lighter versions like Eau de Toilette, Parfum is formulated with less alcohol, which makes it gentler on the skin and allows the scent to unfold slowly over 8 to 12 hours. It is celebrated for its rich "sillage," lingering beautifully in the air and revealing complex base notes that provide a deep, intimate olfactory experience.

