Aramis was the first prestige men's fragrance to be sold in department stores. Aramis launched in 1963. The brand continues to be a defining pillar of The Estée Lauder Companies as an industry leader in the men’s fragrance and grooming category. Aramis was created by perfumer Bernard Chant. Aramis has maintained its equity, global brand ranking and classic appeal through the years. The Aramis Fragrance and Grooming collection embodies classic masculinity and sophistication that transcend time.