Loris Azzaro founded the Azzaro brand in 1967 based on a collection of bright, spectacular, fluid and shimmering dresses... It was something brand new, and the polar opposite of the little black dress that was fashionable at the time. He achieved immediate recognition. In 1968, Loris Azzaro opened his own couture house at 65 rue du Faubourg Saint-Honoré. The address is still the hub of Azzaro fashion today. The Azzaro spirit is a fragrance, Loris Azzaro believed that "life is an endless summer". It is luminous and radiant. This sunny attitude allows the brand to stand out, with one motto in mind: "Time to shine!" This inspired a new Azzaro symbol and has reaffirmed its values.