Francisco Rabaneda Cuervo more commonly known under the pseudonym of Paco Rabanne is a Spanish fashion designer of Basque origin who became known as an infant terrible of the 1960s French fashion world. He started his career in fashion by creating jewelry for Givenchy, Dior, Balenciaga and founded his own fashion house in 1966. He used unconventional material such as metal, paper, and plastic for his metal couture and outlandish and flamboyant designs. In 1968, he began collaborating with fragrance company Puig, which resulted in the company marketing Rabanne's perfumes. In 1976, the company built a perfume factory in Chartres, France.
